The UC Scoop - February 11, 2005

Valentine’s Pop-Up at Bell Works – A Date with Destiny (and Maybe a Little Dystopia?)

While this event isn’t happening in Union County, it’s worth mentioning just because Season 2 of Severance is currently playing on Apple TV. On February 12, 2025, Bell Works in Holmdel, NJ, transforms into a Valentine’s Day shopping paradise, hosting a Valentine’s Pop-Up Market from 11 AM to 4 PM. Expect a curated selection of local artisans, handcrafted gifts, and unique finds perfect for celebrating love—whether that’s for a partner, a friend, or even yourself.

But here’s where it gets fun: If Bell Works gives you a sense of déjà vu, you might be feeling the eerie echoes of Lumon Industries from Apple TV’s Severance. The futuristic, open-layout space of Bell Works served as the filming location for the critically acclaimed psychological thriller, making this Valentine’s event a surreal blend of romance and corporate sci-fi aesthetic.

Picture this: You’re strolling through the vibrant market, picking out gifts, sipping coffee, and suddenly, you half-expect to see Mark S. wandering past, deep in thought about waffle parties and corporate mysteries. If you’re a Severance fan, it’s the perfect excuse to visit Bell Works and experience the architectural marvel that doubled as the show's unsettling yet fascinating workplace.

So whether you’re looking for the perfect Valentine’s gift or just want to immerse yourself in a space that blurs the line between real life and cinematic fiction, this pop-up at Bell Works is a can’t-miss event.

💡 Event Details:
📍 Location: Bell Works, Holmdel, NJ
📅 Date: February 12, 2025
⏰ Time: 11:00 AM – 4:00 PM
🎁 Highlights: Local artisans, handcrafted gifts, unique finds, and a dash of Severance nostalgia

Would you dare to spend Valentine’s at Lumon HQ?

But before that, here’s a quick poll for you.

The Baked Bear (coming soon)

18 Elm St.
Westfield, NJ 07090

The Baked Bear, renowned for its custom ice cream sandwiches, is set to open a new location at 18 Elm Street in downtown Westfield, New Jersey. This establishment will occupy the space previously held by Cinnaholic.

Founded in San Diego, The Baked Bear has expanded nationwide, offering a unique dessert experience. Customers can create personalized ice cream sandwiches by choosing from a variety of freshly baked cookies or brownies and pairing them with original-recipe ice cream flavors.

The Westfield location will be the first in Union County joining other sites in Asbury Park, Long Branch, and a forthcoming shop in New Brunswick. The official opening date has not yet been announced.